John Fritz is Associate Vice President for Instructional Technology at the University of Maryland, Baltimore County, where he is responsible for leading UMBC’s focused efforts in teaching, learning and technology. As a learning analytics researcher and practitioner, Fritz focuses on leveraging student use of digital technologies as a plausible proxy for engagement that can also shine light on pedagogical innovation. By looking for positive outliers in quantitative data patterns, he helps identify effective practitioners for qualitative interviews that might yield effective practices in teaching and learning. In this way he attempts to find, show and tell stories in data that can inspire the head and heart for change.