Building a Digital Community For Your Students

Christian Balmaseda

Connecting with your prospective students will continue to be essential to ensuring your institution thrives. Drawing upon experiences working with institutions around the US we will share insight into how Universities can ensure their digital interactions with prospective students are as impactful as possible. Geoff and Christian will take a deep dive into insights from the 10 million+ messages shared on our platform to look at conversational trends, and showcase how these insights have helped Cornell Tech tailor their communications and events effectively.

 They’ll also discuss how you can ensure that you remain adaptive and flexible with recruitment initiatives throughout 2021, ensuring that you aren’t just reactive but strategic in the work that you do.

Geoff Broome

University Partnerships Manager | UniBuddy

Geoff has over 20 years of experience in the Secondary and Higher Education sector. He has worked as Director of College Counseling and as a Director of Admissions. He holds a BA from Oklahoma City University, an M.Ed in Secondary School Counseling from both Wilmington University, as well as an M. ED in Higher Education Administration from Widener University. Geoff is passionate about Higher Education and in his current role at Unibuddy he assists schools from around the world in building affinity with their prospective students through peer to peer engagement.